Brand Ambassador Playbook
Energy Safety Canada (ESC)’s Playbook is an overarching, foundational tool that helps drive a consistent approach to how we talk about our organization. Each element within the Playbook is designed to be able to stand alone, but all the elements also work together.
Position ESC as a trusted oil and gas authority.
> ESC certificates are accepted at all Canadian oil and gas worksites and ESC training is widely recognized as the industry standard.
Talk about how we are responsive to change.
> Industry identified the need for a single safety orientation, and ESC developed the CSO.
Demonstrate ESC's effective and efficient pursuit of our goals.
> ESC develops and supports common industry standards such as the Life Saving Rules.
Give examples of how we lead collaboration with industry to drive improved safety outcomes.
> ESC works together with industry to develop and share safety critical resources such as safety alerts, training courses and guidelines.
Use data-driven knowledge and our collective expertise to address critical opportunities and emerging issues impacting industry.
> ESC developed a process for the collection, analysis and sharing of Potentially Serious Incidents learnings within industry.
a guide for energy safety canada leadership
Brand Ambassador Playbook
Energy Safety Canada (ESC)’s Playbook is an overarching, foundational tool that helps drive a consistent approach to how we talk about our organization. Each element within the Playbook is designed to be able to stand alone, but all the elements also work together.
Position ESC as a rusted oil and gas authority.
ESC certificates are accepted at all Canadian oil and gas worksites and ESC training is widely recognized as the industry standard.
Talk about how we are responsive to change.
Industry identified the need for a single safety orientation, and ESC developed the CSO.
Demonstrate ESC's effective and efficient pursuit of our goals.
ESC develops and supports common industry standards such as the Life Saving Rules.
Give examples of how we lead collaboration with industry to drive improved outcomes.
ESC works together with industry to develop and share safety critical resources such as safety alerts, training courses and guidelines.
Use data-driven knowledge and our collective expertise to address critical opportunities and emerging issues impacting industry.
ESC developed a process for the collection, analysis and sharing of Potentially Serious Incidents learnings within industry.
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